Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, David and Lucas are joined by Monique from Shop-Ware at the Institute Summit 2025. Monique and Lucas discuss the underutilization of Shop-Ware's DVX feature, emphasizing its critical role in enhancing customer interaction and driving profitability. Additionally, Monique shares her practices on integrating test plans into Shop-Ware to standardize diagnostic processes and optimize workflow. Lucas further highlights the importance of aligning parts pricing with competitive market analysis to ensure shops meet their target profit margins. 

00:00 "Dvx: Our Distinct Competitive Edge"

08:35 DVX Data Reveals Higher Close Ratio

15:11 Integrated Digital Inspection Evolution

18:21 Optimizing Shopware with Test Plans

24:12 Discussing Customer Financing Challenges

30:13 Embrace Technology or Fall Behind

34:52 "Optimizing Pricing Strategies"

40:51 Understanding Human Decision-Making

43:08 Observing "Death Scroll" on Planes

50:09 "Technology's Impact on My Life"

53:35 "Guided Pricing Adjustments for Shops"

59:17 Troubleshooting Zoom Call Pricing Issues

01:06:26 "Questioning Genuine Customer Interactions"

01:09:07 Vision Implementation Feedback Loop