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In this episode, David and Lucas are joined by Monique from Shop-Ware at the Institute Summit 2025. Monique and Lucas discuss the underutilization of Shop-Ware's DVX feature, emphasizing its critical role in enhancing customer interaction and driving profitability. Additionally, Monique shares her practices on integrating test plans into Shop-Ware to standardize diagnostic processes and optimize workflow. Lucas further highlights the importance of aligning parts pricing with competitive market analysis to ensure shops meet their target profit margins. 

00:00 "Dvx: Our Distinct Competitive Edge"

08:35 DVX Data Reveals Higher Close Ratio

15:11 Integrated Digital Inspection Evolution

18:21 Optimizing Shopware with Test Plans

24:12 Discussing Customer Financing Challenges

30:13 Embrace Technology or Fall Behind

34:52 "Optimizing Pricing Strategies"

40:51 Understanding Human Decision-Making

43:08 Observing "Death Scroll" on Planes

50:09 "Technology's Impact on My Life"

53:35 "Guided Pricing Adjustments for Shops"

59:17 Troubleshooting Zoom Call Pricing Issues

01:06:26 "Questioning Genuine Customer Interactions"

01:09:07 Vision Implementation Feedback Loop