Welcome back to The Fierce Factor Podcast! In Episode 212, we're tackling a topic that's been buzzing within our industry: the role of private equity in aesthetics.

With aesthetics and wellness intersecting to create a booming $16 billion industry, the interest from private equity firms has skyrocketed. But what does this mean for business owners? Join me as we navigate through the highs and lows of private equity partnerships, uncovering the mutual goals and potential pitfalls along the way.

In this episode, I sit down with Dr. Janell Ocampo, who shares her firsthand experience of selling her multi-location practice to a private equity investor. From the initial decision-making process to the post-exit reflections, Dr. Ocampo provides invaluable insights into preparing your business for its highest potential valuation.

From deciphering EBITDA to unraveling the mystery of multiples, Janell provides a crash course in preparing your business for its highest potential exit. But beyond the numbers, she shares her personal journey, navigating adversities, and offering inspirational wisdom for pursuing your dreams with resilience.

So, whether you're considering a partnership with private equity or simply aiming to elevate your business acumen, this episode is a must-listen. Tune in as we uncover what you need to know before selling to private equity.

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