In this episode, Justin sits down with Meg, a family nurse practitioner who has spent the past seven years teaching the next generation of nurses. Now, she's preparing for a new chapter, leaving academia behind to build a wellness and aesthetics practice that gives her more flexibility, independence, and time with her family. 

Together, they discuss how to make the transition into practice ownership, from choosing the right services and developing a pricing strategy to marketing in a small community and creating predictable recurring revenue. Justin also shares why starting with a focused set of high-value services can set the foundation for long-term success, while avoiding many of the expensive mistakes new practice owners often make. 

If you've ever wondered what it takes to leave the security of a traditional healthcare career and build something of your own, Meg's story is an encouraging reminder that with the right plan, your next chapter might be closer than you think.