Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

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In this episode, Lucas and David are joined by Michael and Anna Belliveau from the Institute Summit 2025. Michael shares his journey of purchasing an automotive shop and how he successfully increased sales by rebranding and transforming it into a tire and mechanical facility. Anna highlights the importance of investing in the shop's appearance and branding to attract more customers. Additionally, Michael discusses his future vision of expanding to multiple locations while maintaining exceptional customer service, drawing from his diverse experience in the automotive industry.

00:00 Winter Tire Change Woes

09:29 Sister’s Preferential Treatment

14:40 Parking Dispute Leads to Towing

20:08 Renaming Positions Boosts Professionalism

21:46 Business Longevity and Transition Coaching

29:51 Building Enhancements Boost Local Visibility

37:14 Reflections on Buying a Divided Shop

37:47 Overpaid for Business; Misjudgment Unveiled

43:25 Frustrated Customer's Investment Return Demand

49:34 Comprehensive Car Diagnostics Explained

58:22 No "Silver Bullet" for Wealth

01:02:35 Striving for Car Perfection

01:08:06 "Sticking to Strengths in Business"

01:10:39 "Exchange for Growth Journey"

01:17:26 Visionary and Integrator Dynamic