In this episode, Justin sits down with Brittany, a nurse practitioner who's preparing to take the next step into practice ownership. Together, they discuss what it means to build a business intentionally, making decisions early on that can create more flexibility, sustainability, and long-term growth.

Their conversation explores everything from selecting the right services and creating recurring revenue streams to developing a marketing strategy that aligns with both personal and professional goals. Justin also shares practical advice on keeping things simple in the beginning, avoiding common pitfalls, and building a practice that's designed to evolve over time rather than trying to do everything at once.

Whether you're still planning your first practice or refining your vision before launch, this episode is a reminder that successful businesses aren't built overnight. They're built one thoughtful decision at a time.