In episode 23 of the Email Sound Booth Podcast, hosted by Liz Wilcox, the 'Fresh Princess of Email Marketing' tackles the sensitive topic of adjusting email marketing strategies in response to global events such as natural disasters, social injustices, wars, and elections. Liz shares real-world examples including Pete McPherson's course launch during the Ukraine invasion and Chelsea Brennan's postponed membership challenge following the George Floyd tragedy. She emphasizes the importance of mindful marketing, offering practical advice on curbing marketing activities or adjusting tones during turbulent times. Liz also introduces her pivot to daily podcasting amid current global challenges and the upcoming U.S. election season. Additionally, she invites listeners to join the Email Sound Booth Facebook group for collective insights and offers a $9/month membership for continuous support and templates for email marketing in challenging times.

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