Run a Profitable Gym

Episode 23: How To Raise Your Rates


Listen Later

You should be able to make a great living from 150 clients.The "low-rate, high-volume" approach doesn't work. Every week, I get on a phone call with a gym owner who sums up their failing business this way:"I just need more clients." Usually, they don't.As strong gyms begin to absorb weak ones, owners on the cusp of success are finding their way to our mentorship at an increasing rate. In many cases, one of the first orders of business is to increase rates and eliminate discounts.Usually, the gym owner is nervous about raising rates. Sometimes they realize it has to be done to save their business; these are the lucky ones, because the burden of choice has been removed from them. But with the strategy I'll outline below, the process is NEVER as bad as they think, and usually results in a large immediate gain.Shannan Garcia purchased Adamant CrossFit when the gym was at a low point. It had a great community, led by a charismatic coach...but wasn't even breaking even. Her plan was to wait a few months, then gradually raise rates. But we decided the change presented the perfect opportunity to make the business sustainable. So over the course of a weekend, Shannan implemented a multi-part strategy to make the gym sustainable long-term.You'll see the outline of that strategy below. But first, listen to Shannan's story, and ask yourself, "What do I really have to lose?"
...more
View all episodesView all episodes
Download on the App Store

Run a Profitable GymBy Chris Cooper

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

92 ratings


More shows like Run a Profitable Gym

View all
Chasing Excellence by Ben Bergeron & Patrick Cummings

Chasing Excellence

2,048 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,472 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,301 Listeners

WTF Gym Talk by Stuart Brauer

WTF Gym Talk

87 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,892 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

4,126 Listeners

Gym Business - Business for Unicorns Podcast by Michael Keeler

Gym Business - Business for Unicorns Podcast

105 Listeners

WHOOP Podcast by WHOOP

WHOOP Podcast

665 Listeners

Best Hour of Their Day | Podcast by Jason Ackerman / Jason Fernandez

Best Hour of Their Day | Podcast

323 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

29,435 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

957 Listeners

BigDeal by Codie Sanchez

BigDeal

945 Listeners

Gym World Worldwide by John Franklin

Gym World Worldwide

7 Listeners

Fitness Business Musings with Mark Fisher by Mark Fisher

Fitness Business Musings with Mark Fisher

6 Listeners

The Dr. Layne Norton Podcast by Layne Norton

The Dr. Layne Norton Podcast

304 Listeners