Have you ever thought about what you'd do if your primary social media account disappeared overnight? In this episode, I'm sharing my story of exactly that — my Instagram account was suddenly shut down, cutting off my connection to thousands of followers with no warning. It was a surprising experience that led me to think deeply about how to protect my brand, and I'm diving into all the details with you.

I'll walk you through what happened, the steps my team and I took to get back online, and the valuable lessons I learned along the way. From building a robust email list and archiving content to developing a multi-channel presence, I'll share tips that can help future-proof your business and ensure you're not left vulnerable if social media goes dark.

I also reflect on checking my own ego in this process and the unexpected excitement of a "fresh start." Whether you're a social media pro or just getting started, this episode is packed with insights on digital resilience that will help you protect your brand, no matter what.

Enjoy!

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