In this episode of Muscles by Brussels Radio, Ben and Dani break down how to spot scam artists in the fitness and wellness space. They discuss common red flags like speaking in absolutes, fear-mongering about foods and training methods, overpromising results, expert creep, manipulative sales tactics, and parasocial marketing.

The conversation also explores the difference between ethical coaching and predatory practices, how to evaluate online content critically, and why nuance, transparency, and accountability matter when choosing who to trust with your health and fitness goals.

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