Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Eric Cook, better known as “Eric the Car Guy.” Eric shares the story of his unconventional journey from art school to becoming a master technician and influential automotive content creator. The conversation explores changes in the automotive industry, the importance of shop culture and technician respect, and the challenges both technicians and shop owners face as they adapt to evolving technology and business demands.

00:00 "From Acura to Video Editing"

08:42 "Humbled by Fans' Support"

13:18 "Rediscovering Connection Through Creation"

16:03 "Grace in Growth and Leadership"

23:30 "Valuing Skilled Labor and Adaptability"

28:21 "Value of Skilled Tire Workers"

32:21 "Tech Advances Will Raise Job Value"

40:37 "Human Error vs. Robotics"

44:26 "Modern Paths to Auto Careers"

53:27 "Elvis: From Devil to King"

57:57 "Access to Knowledge, Stupidity Grows"

01:03:42 "Restoring and Revamping Vehicles"