In this episode of The Fierce Factor Podcast, I sit down with Heidi Hermel, MSN, APRN, FNP-C, a long-time KLC client and powerhouse CEO of The Skin Clinic in Mankato, Minnesota. When Heidi first started her business, she was a solopreneur juggling it all—answering phones, managing operations, and treating patients—while generating over half a million dollars in revenue. Fast forward to today, and she's scaling toward an eight-figure business, investing in real estate, and building a legacy brand that is redefining aesthetics and wellness.

In this candid conversation, Heidi shares the key inflection points that transformed her practice—from hiring A-players and building leadership within her team to shifting her business model from transactional services to high-value programs and packages. She also dives into the challenges of rapid growth, setting industry trends in wellness integration, and the mindset shifts that allowed her to build a business that runs without her being in the treatment room.

We also discuss:

✔️ The power of staying in your lane and ignoring the noise in a competitive market

✔️ How to attract the right clients who value transformation over quick fixes

✔️ Strategies for creating a self-led company and hiring the right leadership

✔️ Why trusting your gut in business decisions is non-negotiable

✔️ The reality of navigating resistance, criticism, and growth as a female entrepreneur

Meet Heidi at ALT Experience 2025!

Want to dive deeper into Heidi's journey and learn directly from her? She will be a discussion leader at The ALT Experience, where she'll share even more behind-the-scenes insights into building a thriving, multi-million dollar aesthetic business. This is your opportunity to meet Heidi, network with high-level entrepreneurs, and get actionable strategies to elevate your business.

Tickets are selling fast—click here to reserve your spot today!

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• Follow Kaeli on Instagram: @kaeli.lindholm
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• The Blueprint: Sign up for weekly curated insights supporting powerhouse female entrepreneurs in aesthetics & wellness.
• Loved this episode? Don't miss Episode 218: The 1 Thing Your Missing About Building a Winning Brand Kaeli shares her experience in creating a successful brand in medical aesthetics, offering actionable insights for standing out in a competitive market.

Listen now and get inspired to build a business that thrives at every level.

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