The Fierce Factor with Kaeli Lindholm

Episode 272: What It Really Takes to Build Trust in Aesthetics with English Black, PA-C


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In this heartfelt episode, I sit down with Aesthetics provider and owner of The Curated Aesthetic, English Black, PA-C for a powerful conversation on leadership, confidence, and building a business that puts people first.

English shares her unconventional path into the aesthetics world, sparked by a personal experience watching a loved one’s insecurities be exploited. That moment inspired her to redefine beauty standards and create a practice rooted in emotional connection, advocacy, and integrity.

We dive into:

  • How emotional safety and deeper conversations build real trust with patients
  • The role of intuition in leadership and what we’ve both learned through hiring and growing teams
  • What it means to build a values-driven business—even if it means slower growth or going against the grain

Whether you’re in the treatment room, managing a team, or figuring it out as you go, this conversation is your reminder: you don’t need to follow the crowd to build something meaningful. You just need to trust yourself—and follow what feels true.

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Watch this Episode on Youtube

Resources → Join the Fierce Factor Society → Follow Kaeli on Instagram: @kaeli.lindholm

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The Fierce Factor with Kaeli LindholmBy Kaeli Lindholm

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