I've heard from many of you... I don't like answering the phone. I don't like being put on the spot. I don't like selling. I don't like talking about price. All of this is stinkin' thinking that is severely limiting your ability to grow your business.

People literally make the decision to call and speak to a company. They put their environment on mute so they can ring you and potentially speak to you. If they are doing this, they have most likely already checked you out. They have seen your website, your social... and now, they just need a bit of reassurance. They are calling you for this reassurance and you are giving them a L for LOSING instead of a W for WINNING by not answering.

This is the equivalent of walking into a store and needing help and having no associates to speak to. Or walking up to one to ask them a question and them just walking away from you. Not only is it rude, but it is frusterating. Then, you are expected to check yourself out. Can you imagine if that wasn't Walmart and it was Nordstroms?

The horror.

I know the idea of phone calls seems so ancient. We mostly communicate through email, text, and social media messaging. But what if I told you that the old-fashioned telephone has even more persuasion and would land you more new clients? Would you be willing to answer it more often?

If you are a business that has your phone number listed on google and on your website, then you need to be answering the phones. But many of you are not.

Why?

This week I went on a mission to find out what is going on out there and made 10 phone calls to 10 different companies in the Phoenix and Dallas area. The results were astounding.