The story behind Xero Shoes is a crazy one.  World-class sprinter over the age of 50 gets hurt, takes advice to start running barefoot and immediately sees improvements.  Then goes on to design a prototype for a barefoot running sandal that would soon land him a spot on ABC's hit show Shark Tank.     This episode is a ton of fun and is chock full of insights and stories from a really unique online merchant.  Steven Sashen is a competitive sprinter, a TV and film veteran, an SEO, and an entrepreneur through and through.  This interview is part of our "How I Did It" series and outlines some of the elements driving the growth of Xero Shoes.  Here's a glimpse of what we cover:    - Some of the factors that lead to the huge success of Xero Shoes (Steven's answer might surprise you). - Steven's favorite sources of traffic - Conversion tips that have grown Xero Shoes to what it is today - How Steven and team approach product design and how that's helped them succeed in the wildly competitive footwear space - Lessons learned for the Shark Tank (hint: you better know your numbers) - How Xero Shoes is leveraging the crowd funding trend - Plus more!