Do you ever find yourself posting on social media wondering "Is this really worth it?"

Is it really worth your time and effort posting, in hopes you will get growth for your business?

Does social media really work?

I am here to tell you, yes, it is and does.. if you're doing it right!

Social media gives a 360 view of a company and helps consumers decide if this is the company for them. This week I dish out some serious statistics to help unvail the importance of social media, and how you should, correctly be using it.

Biggest Takeaways:

Have you ever been on social media and seen a post asking for 'recommendations'? That is because according to Forbes, a whopping 81% of purchasing decisions are influenced by friends' social media posts! People not only want convenience and familiarity when choosing a company to purchase from or work with, but they want social proof that this company is who they say they are. Social media gives a glance into what a company does and how they do it. And if you are using your social media correctly, you are engaging and enticing customers, giving them the reassurance they need to work with you. Learn this week why social media is really worth it, and how to ensure you are doing things correctly.

Links:

Better Marketing With Bella

Instagram

Episode 120: Relationship Marketing & Buyer Personas With Jessika Phillips

Jump Consulting 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Let's Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

Transcript:

This is episode 284 of Bella in Your Business.

Hi there, I’m Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you’ve seen me speak on stage or read my book The Four Dogs That Every Business Owner Needs.

In any case, get ready because you’re about to get your hashtag Bella Butt Kickin’ in this next episode of Bella in Your Business.

So what do you say? Let’s get ready and jump!

Have you ever just wondered if all of your efforts on social media are worth it? You’re posting and tagging and putting up stories and making reels, but you ask yourself, “Does this even actually make any difference in my business?”

Today, we’re going to dive right into that. I’ve gotten not just one, not two, but at least three emails this month where people have said, “My gosh, Bella, I just don’t know if the ROI—return on investment—of social media is actually worth it.”

And guys, I’m here to tell you—it is.

I’m going to refrain from talking about myself building almost a half-million-dollar coaching company purely on social media. I’m going to refrain from mentioning the speaking gigs I’ve landed or the travel I’ve been able to do because of social media. And I’ll even refrain from mentioning that I’ve built a podcast approaching 300 episodes just from social media—because I know that I am not you, and you are not me.

So instead, I’m going to break it down for you step by step.

Social media and online presence shorten the customer journey. Social media amplifies the impact of social proof through word of mouth.

As I record this, I’m doing part of it live on my Instagram account—instagram.com/bellavasta—and there are seven people watching right now. That’s more enticing than if there were just one. And if there were 200, you’d be wondering, “What am I missing out on?”

Social media does help. Think back to when you were searching for a restaurant, a housekeeper, or a resort. You didn’t just trust the website—you went to social media. You wanted to see behind-the-scenes photos,