Today's topic is four words. I grew up in this industry in what I call the age of compliance. This is where you didn't ask questions. You were told to do something, and you did it. But today this is the age of commitment. This is where you're not going to force people to do things. You must help people understand why they want to do it with you. That's really the whole thing today. So, I want to talk about two sets of forwards that are going to help you do that. Listen along to see if you are in the compliance age or commitment.