In this episode of the Email Sound Booth Podcast, Liz Wilcox, the fresh princess of email marketing, introduces her simple yet effective framework called the Email Staircase to explain the concept of the customer journey. Liz shares how followers can be turned into friends, and then customers, through email marketing. Key elements include welcoming new followers, sharing personality, vision, and values, and maintaining investment, relatability, and top-of-mind presence. The episode provides practical tips on crafting newsletters and emphasizes the importance of always being ready to sell to meet diverse customer needs. Liz also teases future episodes for deeper dives into email sequences and effective selling strategies.

Here's the link to the blog post on the customer journey

Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using

Episode 28: 5 Email Newsletter Ideas to Make You Money

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