In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their margins in 2025. Whether you're doing $2M or $50M in revenue, these practical insights will help you unlock more revenue from your existing customer base.

Key takeaways:

• Why getting organized across marketing channels is critical for scale – and the simple tools Nick recommends to coordinate email, SMS, social, and paid media for maximum impact
• How to design "bigger A/B tests" that drive real insights (including one test that recently doubled campaign revenue for a client)
• The counterintuitive reason why adding friction to your email-to-purchase journey could significantly boost conversions
• Why SMS is becoming increasingly crucial as email deliverability tightens, and the exact tactics to build your SMS list without annoying customers

Plus, Nick shares his unconventional "cat keyboard" subject line test that generated unprecedented engagement for a pet brand. Don't miss the bonus segments on advanced segmentation strategies and mobile-first optimization techniques that could unlock hidden revenue in your business.