Losing weight and keeping it off are two distinct phases of the weight management journey, each requiring different strategies. The weight loss phase is typically short-term, focused on creating a calorie deficit through diet and exercise. However, the maintenance phase, which is ongoing, involves sustaining the new lower weight. Strategies for maintenance can be simpler and more flexible than those for weight loss. They focus on establishing a balanced, realistic eating pattern and an enjoyable fitness routine that can be maintained indefinitely without feeling restrictive. Understanding that maintenance is a lifelong process helps in developing a sustainable approach, making it easier to keep the weight off permanently.