Hey, jumpers! Have you heard about Reels? They're the talk of the town in the social media world these days. If you run a pet care business, you might be curious about what all the fuss is about and how it could benefit you. Well, no need to worry because we've got you covered - we'll fill you in on everything you need to know! In this episode of the  Bella in Your Business: Pet Industry Business Podcast, we discuss the benefits of using  Reels for pet business owners. We learn about the importance of showcasing personality through reels, as it allows for a behind-the-scenes look at the business and can connect with potential clients on a deeper level. Bella provides practical tips for creating effective reels, including recording funny and adorable interactions with animals and collaborating with other businesses. You simply can’t afford to miss this episode! Let’s dive in!

Topics Discussed and Key Points:

Three reasons to jump on reels

The meaningful relationships and the meaningful changes

In-Person intensive and why they are powerful

Better Marketing with Bella

Benefits of having a thriving social media content

The importance of personality in pet business reels

Creating effective pet business reels

15  reel ideas

Using Instagram reels for pet business owners

Timestamps:

[00:36] Introducing today’s show

[02:50] In-Person Intensive

[05:36] Reason One: showcasing personality

[07:23] Reason two: reels are highly shareable and can help to reach a wider audience

[08:42] Reason 3: standing out from the competition

[10:23] Three quick reel ideas

[11:29] Better Marketing with Bella Program

Notable Quotes:

[00:01:09] “What if I told you if you only spent 10 minutes a week on marketing, you could bring in at least three new leads a week?” [00:01:20]

[00:04:48] “I want you to understand that this is not a popularity contest. This isn't about, Oh, I got 45 likes. Who cares if that does not transfer into actual paying clients?” [00:04:59]

[00:05:41] “As a Tedster dog walker, you are the face of your business. Your clients want to know who they're trusting with their furry family members. Reels allow you to showcase this, and your personality gives your followers a behind-the-scenes look at your business.” [00:05:56]

[00:06:03] “Don't be afraid to show your silly side to your followers as they will love to see your fun and playful side impact. They will connect with you even more when creating a reel. It's important to keep in mind that your target audience wants to see more of who you are and what you do.” [00:06:19]

[00:07:26] “When you post a reel, it's more likely to show to a wider audience. And if that reel is full of content that the audience is craving, you're going to get more followers.”  [00:07:36]

[00:09:07] “Prospective clients might resonate with your care approach and be much more likely to think of you when they need support or their own pet reels can also be a great way to showcase your knowledge and expertise in the pet care industry.” [00:09:19]

[00:09:57] “Reels can also help engage with the audience and build a community around your business. Use reels to ask questions, run polls, create fun challenges, and lastly, really can help you create consistent brands across all your social media platforms.” [00:10:11]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

Better Marketing with Bella

Bella’s book: The Four Types Dogs Evey Business Needs.

Connect with Bella

Website

Facebook

Instagram

YouTube

People Mentioned

Pawz' Oasis

Becky Lee

Stephanie with Chicago Urban Pet Care

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