If you've been wondering how to get more people opening and clicking your emails, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares her practical, no-fluff approach to improving your email metrics without obsessing over "industry standards." From building consistency to optimizing your welcome sequence and list growth, Liz explains how to make steady progress and strengthen your relationship with subscribers.

Episode Highlights

• Why comparing your metrics to others is a waste of time.

• How to focus on getting just 1% better each month.

• The #1 factor that impacts your open rate (hint: it's the from line).

• The role of consistency in creating trust and anticipation.

• How to evaluate your lead magnet and list-building strategy.

• What to look for inside your welcome sequence to increase engagement.

• Liz's simple math trick for predicting your average open rate.

• Practical ways to boost click rates through variety, value, and links.

• Ideas straight from Email Marketing Membership to inspire more clicks.

Key Takeaways

• Email consistency is everything: You can't build trust if you disappear for months at a time.

• Forget "good" metrics: Focus on small, steady improvement instead of arbitrary benchmarks.

• Start with your welcome sequence: A strong, intentional start leads to higher open rates long-term.

• Make clicking a habit: Include links, buttons, and calls to action in every email.

• Scrub your list: Remove inactive subscribers to improve deliverability and engagement.

• Vary your content: Change up subject lines, links, and email timing to keep readers curious.

Links and Resources

Link to get on the annual pass waitlist

Episode 33: Subject Line Best Practices

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM