Are you tired of losing employees within the first 100 days? The constant cycle of recruitment, onboarding, and training can be a never-ending challenge for businesses. Just when you think you've found the perfect candidate, they vanish, leaving you to start the process all over again. It's frustrating, time-consuming, and costly. But fear not! In this podcast episode, we're about to dive deep into the heart of this issue and uncover the secrets to retaining top talent from day one.

Today's episode of Bella in Your Business: Pet Industry Business Podcast, we are thrilled to feature  Joey Coleman on the show. Joey is an award-winning speaker and author specializing in customer and employee retention. With over 20 years of experience, his captivating keynotes and actionable consulting projects empower organizations to enhance customer experiences. Joey's expertise has earned him recognition as a trusted advisor in the field. He is also releasing his latest book, "Never Lose an Employee Again," on June 27, providing valuable insights into fostering solid relationships and turning your employees into advocates.

In our conversation with Joey, we discuss the eight phases of the employee journey and emphasize the importance of each phase. Joey explains that businesses should make the offer letter feel like an invitation to the best place the employee will ever work, rather than a memo from a lawyer. We also highlight the shocking fact that 40% of new hires do not make it to their 100-day anniversary, making it crucial to get the first 100 days right. Joey shares the case study of Jam, which creates a remarkable first-day experience for new employees. If you're interested, Joey is offering a training session for his new book. Attending the training session or purchasing the book could provide valuable insights and strategies for retaining employees.

Topics and Keypoints:

Eight phases of the employee journey

How to make an employee feel wanted

Eight Phases of the employee journey 

Creating a positive employee experience and keeping your customers happy

The importance of letting employees know about open positions to increase employee referrals.

How to entice potential employees with job descriptions 

Why Cash incentives aren’t  the best 

"Never Lose a Customer Again" Joey’s new book and early access training

Time Stamps

[00:13] Introduction to Joey Coleman

[01:11] Joey’s experiences and achievements in public speaking and traveling worldwide.

[02:05] Joey's social media following remains small despite speaking at a major event.

[03:43] Offer letter as an invitation

[06:52] Introduction to the eight phases of the employee journey

[07:08] The assess phase

[07:31] The accept phase

[07:47] The affirm phase

[07:55] New hires' remorse

[08:33]  Activate phase

(09:59) The acclimate phase

(10:35) The accomplish phase

(11:32) The adopt phase

(12:32) The advocate phase

(13:41) Incentivizing employees and employee referrals.

(14:31) 40% of new hires will not make the 100-day anniversary.

(16:14) Creating a remarkable first-day experience

(16:37)  The high-five tunnel and personalized walk-on music

(20:02) Job descriptions as an enticement

(22:08) Importance of excited colleagues

(23:33) Joey’s upcoming book and early access training

Noteable Quotes

[00:01:14] “I've been very fortunate to have a number of speaking awards along the way. I love being in front of audiences, and thankfully, audiences seem to love having me in front of them. So I feel very blessed that I have the opportunity to travel around the world. I've now given speeches on all seven continents.” [00:01:31]

 [00:04:18] “I understand that depending on the jurisdiction you're in, you are required to state certain things in the offer letter, but that doesn't mean they need to be stated in a boring legalistic way. Instead, what I like to encourage people to think about is the best wedding invitation you ever received.