In the dynamic world of dog-walking businesses, the winds of change are blowing stronger than ever. Picture this: a new generation of clients, the tech-savvy and trendsetting Millennials, are on the lookout for the perfect dog walking services. At the same time, a revolution in work arrangements—the hybrid work model—is reshaping the way people live and work. Now, imagine combining these two forces to catapult your dog-walking business to new heights! Yes, you heard it right.

In today’s episode of  "Bella in Your Business: Pet Industry Business Podcast,"  I talk about this important group and as we all know millennials are a huge demographic and they have unique preferences when it comes to choosing products and services. And with the rise of the hybrid work model, it's even more important to understand how to reach and appeal to them. One of the critical things to keep in mind when marketing to millennials is convenience. They value seamless experiences and want things to be as easy as possible. So, one tip I have for you is to utilize online booking services. This allows millennials to easily schedule appointments or services with just a few clicks, without any hassle.

But wait, there's more! To learn more tips on effectively marketing to millennials and boosting your pet industry business, be sure to tune into the full episode. I don't want to be a spoiler, but I've got some valuable insights and strategies waiting for you. So, stay tuned, and let's take your business to the next level!

Topics & Key Points:

Building a strong foundation is crucial for business success. Evaluate if you're solving new problems or stuck in a cycle.

Adapt your marketing strategies to cater to millennials, who lead the charge with hybrid work models.

Millennials value convenience and seamless experiences. Offer quick online booking services and provide pre-visit notifications and text message updates.

Leverage technology like Calendly for effortless bookings and showcase your use of technology to build trust with potential clients.

Consider geo-targeting Facebook ads to reach remote professionals and customize every touchpoint to prioritize convenience and flexibility.

Timestamps:

[01:23] Mark Shaver's success story

[02:16] Building a strong foundation

[05:19] Marketing to millennials in a post-pandemic world of hybrid work

[10:09] The importance of seamless integration

[11:16] Appealing to the remote workforce

[12:32 Leveraging virtual features and technology

Notable Quotes:

[00:06:10] “When you're looking at your marketing strategy, this group of millennials really needs to be front and center, but you need to understand them and you need to use language speaking directly to them on your website"

[00:09:01] "Millennials place a much higher value on things like location independence and setting their own schedules compared to older generations. They are 50% more likely to want a hybrid or fully remote setup long term."

[00:13:34] "Selling the idea of instant seamless booking, that's a big deal guys. It's a big deal.."

[00:17:00] “When it comes to your current clients who are shifting more hybrid. Be proactive about surveying them and their ideal setup."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Episode 340:7Ways To Coach Your Team To Great Customer Experiences

Email Bella: [email protected]

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Transcript:

Welcome back to another episode of Bella in Your Business. My name is Bella Vasta.