Hello everyone, today we'll be talking to Eifoma, whose both a family and psych nurse practitioner. For the past year, she has worked on her wellness practice where she focuses on weight loss and hormone replacement therapy. She needs help developing an efficient marketing strategy and a plan to grow her business ahead of the start of California as a full practice authority. We learn that you need to have one true focus for your services that serve as the foundation for building up your practice.