Have you ever scrolled through your social media profiles, basking in the glory of the numerous likes and comments your posts have garnered? It's an exhilarating feeling, isn't it? The digital world showers us with instant gratification, making it easy to assume that we've got this whole social media marketing thing down pat. But, here's a question: Are those likes and comments truly indicative of your marketing prowess, or could they be misleading you into a false sense of accomplishment?

I understand the challenges that pet business owners and marketers face in the digital realm. That's why my program goes beyond vanity metrics and dives deep into the heart of effective social media marketing. Better Marketing with Bella.

In this episode of "Bella in Your Business: Pet Industry Business Podcast,"  I welcome Leia Johnson, owner of Wonder Pup's Pet Care, to discuss her ongoing marketing struggles and journey toward success with Better Marketing With Bella. Leia initially invested significant time in Canva for graphics and believed high social media engagement was vital for marketing. However, she soon realized the need for a better approach.

After listening to one of our podcast episodes, Leia decided to take a recommended class on social media content creation, which is paying off. She's implementing what she learns and witnessing remarkable improvements in her feed. But she doesn't stop there.

Leia decided to give Better Marketing With Bella a shot, and she's glad she did! It not only saves her time but also generates more income for her business. In our conversation, we stressed the importance of building relationships through marketing and emphasized that patience is key.

Listen in to here her real-life success with using the program! Doors to enroll are currently open and will not be open again until March!

Check out her before and after photos from using Better Marketing with Bella

BEFORE:

AFTER: 

Topics & Key Points:

The Social Media Myth

The Power of Consistency

The Need for a Better Approach

The Results Speak

The Importance of Persistence

Leia's Advice

Timestamps:

[01:16] Leia's marketing challenges

[02:22] Time spent on Canva

[05:58] The tipping point that led Leia to sign up for Bella's marketing program

[08:00] Leia’s most valuable element of the program

[09:10] The anatomy of a good social post

[09:56] Leia’s reaction after signing up to the  program

[11:44] Results and success with the program

[18:03] The importance of showing up for a strategy

[19:20] The value of trying and not being afraid of failure

[21:06] The benefits of Bella's marketing program

Notable Quotes:

[01:38] ”I was mistaken in the fact that I thought that I had to have all these Instagram likes or Facebook likes in order to be effective, and that wasn't true.”

[10:29] “The program does it all for you. As long as you remember to put it up there and schedule it, which is important. But it does it all for you.’’

[12:57] “I thought I was busy before, but it was all just busy work. It wasn't doing the actual job. It was doing things in the hopes that I'd get to do the job at some point and then get paid.”

[13:37] “My clients noticed the different graphics and started commenting privately to me, saying, 'Hey, that looks really nice. Whatever you're doing differently is amazing.”

[14:37] “Marketing is about building relationships, not just advertising. It's not 'call us, hire us,' it's about creating connections.”

[15:58] “I don't necessarily use the program to its fullest. Sometimes I forget about the emails or I don't have an active blog.”

[17:23] “Sometimes, if somebody is listening and thinking they don't have time, you can get results just by doing what I've done. But imagine what you can achieve if you use it to its fullest.”

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

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Email Bella: bella@jumpconsulting.