Imagine this: a pet owner is searching for a reliable service for their beloved canine companion, and they stumble upon your business's website, social media, or storefront. What sets your brand apart? What impression do you leave on their minds? Are you tired of feeling like your pet business is just blending in with the crowd? Do you want to stand out and make a lasting impression on your customers? If so, then consistency in branding is the key!

In this episode of "Bella in Your Business: Pet Industry Business Podcast," I want to talk about something super important for all you pet business owners out there: consistency in branding. Trust me, it's a game-changer!

Doors  for Better Marketing With Bella are currently open if you're looking for more guidance and support in your marketing journey.

And remember, consistency is key! So, let's get out there and make our pet businesses shine.

Topics & Key Points:

The importance of consistency in branding.

Consistency in tone and voice.

Consistency in online presence.

Testimonials and results from the "Better Marketing with Bella" program.

Examples of consistent branding from Starbucks and McDonald's.

Dangers of using AI for marketing and its impact on consistency.

Guidance and support available through the "Better Marketing with Bella" program.

Building relationships with your community.

Showcasing your personality and uniqueness.

Having a schedule for posting and creating content

Working smarter, not harder.

Timestamps:

[00:01] The importance of consistency in your pet business brand

[01:45] Creating a professional brand with consistent elements

[05:48] Consistency in tone, voice, and online presence

[08:58] Consistently showing up in emails

[09:59] Building personal relationships in the community

[11:58] The power of brand consistency

Notable Quotes:

[02:31] “Consistency is key when you are creating a brand for your business. Consistency, it matters how you look”

[02:11] ”What are your colors? Are you using your actual color numbers when creating or someone else is creating designs for you? Not just that, but you also use the same font.”

[05:15] “When you're sharing blogs or social media posts, emails, any marketing consistency in your tone, in your voice is imperative.”

[07:27] “Just as brand consistency creates trust, it can also create distrust.”

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 min call 

Better Marketing with Bella

Episode 361: The Dangers of Using AI to Market Your Pet Business

Connect with Bella

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Transcript:

Welcome to another episode of Bella in your business. My name is Bella vasta. And today we're going to talk about the importance of consistency in your pet business brand. Yes, I know this might automatically give you a little bit of an anxiety but I'm here to walk you through it and give you some actual act, things to think about, and some action items to take away.

But before we do that, I want to let you know that the entire month in the mastermind is devoted to marketing because guess what the doors for better marketing with Bella are open. If you seen my Instagram feed instagram.com forward slash Bella vasta. Or you've seen our jump consulting Facebook page Facebook.com/jumpconsulting, you will have seen all of the testimonials and the feedback and the results that people are getting this program you guys is on fire. I know you have a lot of options when it comes to marketing, you could do it yourself,