Feeling Overwhelmed by Marketing? Here's How to Get Back on Track
In this week's info-packed episode, I am talking about one of the biggest pain points for pet business owners: marketing. Endless hours fiddling in Canva, constantly second-guessing your messaging and visuals, trying to learn new skills that keep changing - it's frustrating and exhausting!
If you feel like you're just tossing spaghetti at the wall to see what sticks, you're not alone. I am here to tell you how you can succeed, jump on over to Better Marketing With Bella to see everything I am talking about.
Drawing from my personal experience and the success stories of past clients, I break down exactly why DIY marketing often falls short and how to create an effective strategy.
Don't believe me? Give the stories a listen and see how you can be a success too.
Topics & Key Points:
Overcoming marketing struggles
Wearing many hats in business is challenging
Spending time creating content takes away from other tasks
Trial-and-error marketing is inefficient
Developing a cohesive strategy
Consistent, quality content builds trust
Social media creates confidence in your brand
Marketing channels work together to attract clients
Proof the program is effective
Timestamps:
[03:41]Michelle from Paws & Claws
[05:28] Leia from Wonder Pups
[08:45] Morag from York Professional Pet Sitting and Dog Walking
[11:39] Two programs for you
Notable Quotes:
[08:32] "And so she said she was getting 15 to 20 more leads every month after seeing Google ads. And she said proof that done for you marketing fuels the real growth"
[10:00] " So, better marketing with Bella also provides a spark for your own ideas, Kathy said that the content we created, made her think of new things to try on her own"
[10:45] "Now she understood what her strategy needed to be, and could be a better leader to that social media person on her staff or the office manager"
Resources:
Podcast: Bella in Your Business: Pet Industry Business Podcast
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Transcript:
Welcome, everybody to another episode of Bella in your business. My name is Bella vasta. And last week, we talked all about the consistency of your brand, how you're showing up. And if people are recognizing you, well, this time, I'm going to actually solve that problem, because most of you are probably like, okay, great, I need to be consistent. How do I be consistent, and I get it, because things are busy, you've got a lot of hats that you're wearing in your company, you're trying to be all the things you're trying to do customer service, you're trying to do client retention, check on your churn, be a good leader to all of your employees, probably be innovative, and keep up with your website. Just do all the things not to mention everything that you have to do yourself as being a mom or a dad or just a good, you know, person in your relationships. There's a lot of things to do. And today, I want to try to inspire you because I have a feeling some of the stories I'm going to share with you today. You are that person. And I want you to kind of consider that. Because if you're listening to this episode, if you're one of the 1000s that listen every single week, thank you. But I want you to really think about how can you help streamline your business? Guys, you've heard me say this before, there's only two things that you're going to be solving in your company.