Habits and Hustle

Episode 420: Liron Kayvan: Simple Strategies for Making Your 2025 Fitness Habits Stick


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Do you struggle to maintain your fitness routine? Do you find yourself starting strong in January, only to lose motivation by March? If this sounds familiar, you're not alone.


In this Fitness Friday episode, Liron and I dive deep into the key strategies for building fitness habits that actually stick in 2025 and beyond. We discuss how not to overwhelm yourself with lengthy workouts or complex routines and how to make fitness a convenient and enjoyable part of your daily life. We share practical tips and insights that will help you stay on track, no matter what life throws your way.


Liron Kayvan founded BFLA in 2019. He’s a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years.


What we discuss: 

  • The importance of building fitness habits that stick in 2025
  • Focusing on consistency over intensity or motivation
  • Scheduling your workouts and treating them like important appointments
  • Making your fitness routine as convenient as possible to remove excuses
  • Joining a fitness community or group for accountability and enjoyment
  • Walking as an underrated but highly effective form of exercise
  • The rising trend of fitness-focused social meetups at coffee shops, saunas, etc.
  • Not relying on feeling motivated, but instead focusing on how you'll feel after the workout

  • Thank you to our sponsor:

    Therasage: Head over to therasage.com and use code Be Bold for 15% off 

    TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

    Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

    Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. 

    Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off. 

    Momentous: Shop this link and use code Jen for 20% off


    To learn more about Liron Kayvan: 

    Website: https://www.beyondfitnessla.com/ 

    Instagram: @beyondfitnessla


    Find more from Jen:

    Website: https://www.jennifercohen.com/

    Instagram: @therealjencohen

    Books: https://www.jennifercohen.com/books

    Speaking: https://www.jennifercohen.com/speaking-engagements

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