"Why buy the cow when you can get the milk for free?" refers to men's observed hesitancy to provide additional resources or commitment to women who are already providing them with sex. However, this bon mot is no longer relevant in the contemporary sexual marketplace. This is because the statement assumes a marketplace in which milk is generally sold -- not one in which it is freely distributed. In this episode, I update this rhetorical question for the modern day.

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Presented by Orion Taraban, Psy.D. PsycHacks provides viewers with a brief, thought-provoking video several days a week on a variety of psychological topics, inspired by his clinical practice. The intention is for the core idea contained within each video to inspire viewers to see something about themselves or their world in a slightly different light. The ultimate mission of the channel is to reduce the amount of unnecessary suffering in the world.

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