Are you taking supplements that contain nothing but expensive powder? In this episode of the Habits and Hustle podcast, I sit down with Jeff Byers, co-founder and CEO of Momentous, who reveals the shocking truth about supplement quality.

We explore how Jeff went from NFL offensive lineman to building a $100+ million supplement empire, why chocolate protein powder naturally contains lead, and the eye-opening moment when Momentous threw away an entire production run because it failed testing. We also discuss the "Momentous Three" foundation supplements and the real cost of third-party certifications that most brands avoid.

Momentous is a premium supplement company doing over $100 million in annual revenue. A former USC football captain and NFL player for the Seahawks, Broncos, and Panthers, Jeff merged his sports performance background with rigorous scientific standards to create one of the most trusted supplement brands used by professional teams worldwide.

What We Discuss: 

(04:47) Journey From Athlete to Founder

(14:59) Lessons in Consistency and Leadership

(20:47) Building a Strong Co-Founder Relationship

(31:35) Navigating the Supplement Industry Noise

(39:37) Challenges of Building a Supplement Company

(53:15) The Importance of Supplement Selection

(01:01:38) Merger of Human Performance Brands

(01:10:49) Omega-3s and Fuel in Athletic Performance

(01:21:48) Managing Inflammation and Sleep Support

(01:28:22) Natural Testosterone Support and Hormones

(01:37:04) Supplement Selection and Community Impact

…and more!

Thank you to our sponsors:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off 

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off. 

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more from Jen: 

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen  

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Jeff Byers/Momentous:

Website: https://www.livemomentous.com/ 

LinkedIn: https://www.linkedin.com/in/jeffbyersceo/