How do you life-proof, recession-proof, and algorithm-proof your jewelry business?

Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. 

If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. 

I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!

I talk about:

• Driving sales to your website in your sleep

• Training your customers to buy from you online 

• Why you need to give customers a reason to shop from you online or you’re wasting your time and energy 

• More strategies to ensure your business isn’t “fragile”! 

I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!

Join me on Thrive by Design for podcast episode 465!

 

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

The Desired Brand Effect

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xo, Tracy Matthews

 

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