In episode 47 of the Email Soundbooth Podcast, Liz Wilcox shares last-minute Black Friday ideas for business owners who are looking to boost their year-end sales. Liz emphasizes the importance of not just offering discounts but also explaining why the deal is valuable. She suggests several strategies including discounting products, offering service vouchers or credits, launching new products at beta prices, providing exclusive Black Friday bonuses, bundling products, and leveraging affiliate marketing. Liz wraps up by inviting listeners to join the waitlist for her own Black Friday sale.

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