When Chriss Mannix saw the potential for change in the PR world, she took the leap from agency life to launch her own boutique firm, Soda Communications. Since then, she’s built a thriving business helping brands connect authentically with their audiences. In this conversation with Fiona Killackey, Chris shares her entrepreneurial journey and offers valuable insights on:

• The transition from agency life to entrepreneurship
• How to build genuine media relationships and get noticed
• Practical tips for small businesses looking to connect with influencers and media
• Managing stress and staying grounded in a high-pressure industry
• The power of self-reflection in both business and personal growth

Chriss Mannix is an authentic leader in the PR world, driven by a passion for building genuine connections. She’s a brand builder who values the long game, staying true to the essence of what makes a business thrive. Her philosophy? Build meaningful relationships, stay grounded, and always honor the story your brand tells.

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