In this episode, Liz Wilcox, the Fresh Princess of Email Marketing, dives deep into the most crucial email marketing metric she focuses on: the number of customers. Liz explains the significance of tracking customer numbers over other metrics like open rates, click rates, and unsubscribe rates. She emphasizes that a customer is defined by monetary investment, and outlines how customers drive community, engagement, and business growth. Liz shares personal statistics from her email list and sets goals for improvement. She also teases upcoming list-building events for 2025 available to her email marketing membership pass holders.

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