Greg Everett of Catalyst Athletics is almost a household name.

Anyone (especially in the USA) interested in weightlifting has heard of Everett—but why?

Greg is an incredible coach. But he's an even better producer of content, and that's why he's able to make a great living as a nationally renowned coach. Get that? He's a great coach—and he knows how to tell you so.

Greg spends almost as much time sharing his knowledge and building his audience as he does coaching. And that's a very, very smart move.

In this episode, Greg talks about the "art of coaching"—the stuff between the reps that makes a trainer a "real coach." He also talks about his business, CrossFit, models and mentors.

His website is https://www.catalystathletics.com/