In this powerful episode, I'm opening up about a major shift happening at Flourish & Thrive Academy and why creative expansion and reinvention are crucial for your brand's evolution. Drawing from my own journey through five business reinventions, I share why ignoring your creative calling can hold you back from achieving your full potential. If you're feeling the pull toward something bigger but aren't sure how to move forward without burning everything down, this episode is your guide to embracing change with confidence.

🎧 In this episode, you'll discover:

• [2:15] Why "the magic you seek is in the work you're avoiding" and how this principle can transform your business
• [7:20] My personal story of hitting rock bottom in NYC and how it led to my biggest breakthrough
• [12:45] The critical difference between reinvention and starting over (and why it matters for your brand)
• [15:30] How to recognize when you're ready for creative expansion and what to do next
• [18:45] The three-step process to evolve your business while keeping your current momentum

Here are the resources mentioned in the show:

Reinvention Season Private Podcast Series

The Art of Reinvention Program (Early Bird Pricing Available)

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xo, Tracy Matthews

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