Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

Episode #517: How to Know When It's Time For a Pivot


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Are you feeling stuck, burned out, or secretly dreaming of a business pivot but afraid to make the leap? As someone who's navigated five major business pivots over three decades, I'm sharing the real talk about when it's time to evolve your business and how to do it without burning everything down. Whether you're considering a slight pivot or a complete reinvention, I'll walk you through the signs it's time for change, how to overcome the most common fears holding you back, and practical strategies to make your transition with confidence.

🎧 In this episode, you'll discover:

  • [2:45] The hidden cost of staying stuck in a business that no longer serves you
  • [8:15] How I navigated five major business pivots over 30 years (including the tough lessons learned)
  • [15:30] Why financial strain shouldn't stop you from making necessary changes
  • [21:55] The truth about "going backwards" to move forward in your business
  • [27:40] Practical strategies to overcome the fear of letting people down during your pivot


Here are the resources mentioned in the show:

  • Reinvention Season Private Podcast Series
  • The Art of Reinvention Program (Early Bird Pricing Available)
  • Your Year to Thrive Business Planning Program


Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews


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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsBy Tracy Matthews

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