In this episode, Liz Wilcox discusses her ambitious goals for Black Friday, including a target to generate $250,000 in sales, with detailed breakdowns for rebills and new sales. She shares her strategies for achieving these goals, such as repurposing successful emails and involving her team, while emphasizing the importance of having fun during the process. Liz also touches on personal goals like spending quality time with her daughter and continuing personal growth. As part of her preparation, she includes audience participation by inviting them to share their own goals in her Facebook group.

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