In this episode of the 'Email Sound Booth Podcast,' host Liz Wilcox shares an in-depth analysis of her Black Friday sale results. She discusses the goals she set in episode 54, focusing on having fun, being present, and creating a product people are happy with. Liz achieved 919 new sales and generated a total of $124,921 from the sale, falling just short of her goal of $150,000. She reflects on the success factors, such as her team's support, past experience, and effective email marketing, while also contemplating the challenges faced, including lower open rates and the impact of economic factors. Liz closes with a message of gratitude to her audience and community.

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Episode 52: Behind the Scenes Black Friday Email Strategy

Episode 54: My Black Friday Goals (w/ real money numbers!)