Kyle Posey, founder of Powered by Awesome, joins us on the show today. His company specializes in lead generation and marketing for micro gyms. I met him in Atlanta at an affiliate summit a few weeks ago where we had a chance to chat. He is an all-around great guy and truly believes in helping others first.A quick side note: The day after I did this interview I was on a free call with an affiliate. At the end of the call he told me that Kyle had referred him to me. This is the kind of guy that Kyle is.Always helping and putting others first!In this Interview:What you’re doing to sabotage your businessHow to get out of your own wayHow to generate more leadsPlus:Are CrossFit gyms learning marketing faster than most?The romanticization (I made that word up) of the “hustle”.Where do hot leads come fromAnalysis of the CrossFit brandAbout Kyle:Kyle is the CEO and founder of Powered by Awesome, a lead generation and marketing company. They specialize in creating websites for CrossFit affiliates across the world. Powered by Awesome has been around since there were fewer than 60 gyms worldwide and they have been creating cutting edge websites for over 12 years. The company loves fitness and community and this is the driving factor behind creating websites that will actually help your business do better!Timeline:0:17 – Kyle Posey Introduction1:58 – How Kyle got started in CrossFit4:13 – Dissecting the skull and crossbones logo6:09 – These things used to work in CrossFit but not anymore7:32 – Why is CrossFit trending in a new direction for marketing8:24 – Are CrossFit gyms learning marketing faster than most?10:43 – You don’t know how valuable your service and brand is13:19 – The romanticisation of the “hustle”.14:30 – Stop acting like a salesman18:07 – Getting more people into your box21:11 – What makes a website convert more customers27:48 – The difference between hot leads and cold leads29:33 – How to approach hot vs cold leads31:06 – Where do hot leads come from36:17 – How to find more people like your top members38:18 – Creating a more general gym experience39:38 – Motivating best clients to refer more clients40:51 – The dogma about marketing43:34 – Analyzing the CrossFit brand45:49 – Screen time vs face time and marketing47:58 – First steps to refining your marketing approach50:07 – Ask your clients what their favorite thing is about the gym51:58 – The importance of an outside expert52:18 – How to reach Kyle and Powered by Awesome