That Sober Guy Podcast

Why Alcohol Is Nothing More Than a Performance Tax


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Alcohol isn’t a reward. It’s not a release. It’s a performance tax and in this episode, we prove it.

On this week’s That Sober Guy Podcast (the number one sober podcast since 2014), we break down how even “moderate” drinking quietly drains focus, fragments sleep, dulls urgency, and taxes next-day execution. Drawing from real-world patterns and insights from the Sober Male Index, this episode exposes what most men feel but can’t quite name: you don’t feel hungover, you feel slightly off.

We cover:

  • How alcohol disrupts sleep, cognition, and emotional regulation
  • Why the biggest sobriety gain isn’t motivation, it’s baseline clarity
  • The cultural protection around alcohol and why opting out makes people uncomfortable
  • How alcohol delays stress, then charges interest
  • Why “I don’t have a problem” is the wrong metric. and ROI is the right one
  • If you’re a high-performing man, an executive, founder, or leader, this episode will challenge you to audit what’s quietly leaking your energy and compressing your edge.

    Bottom line:
    If it costs tomorrow, it’s not a reward.
    Clarity compounds faster than motivation.

    Learn more about the Sober Executive Performance Reset, a 12-week private coaching experience designed to help serious operators remove the tax, sharpen execution, and reclaim leverage.

    Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

    Invite Shane to Speak - https://www.thatsoberguy.com/speaking

    Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

    Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

    Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

    For More Resources go to http://www.ThatSoberGuy.com

    Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

    Follow us on Instagram @ThatSoberGuyPodcast

    Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast 

    Follow us on X @ThatSoberGuyPod

    Music - Going Late courtesy of Humans & Haven Sounds Inc.


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    That Sober Guy PodcastBy Shane Ramer

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