This week, Steph and Matt talk us through how they've created and grown Steph's "brand" on social media and how it's changed over the last 10 years. They share their top tips for getting started on sharing your story as well as giving an insight to their "behind the scenes" of content creation and facing the fear (of filming and being filmed!).Steph's bike fit from Matt Bottrill is also discussed as well as different ways to approach balancing your training through the week (and how it can change through a season!).Make sure you send your questions through to us on instagram - @stephclutterbuck or @buckthetrendpod Like, follow and subscribe to keep up to date! To show your support, please buy us a coffee! buymeacoffee.com/stephclutterbuck