In this episode of the Email Sound Booth podcast, Liz Wilcox shares practical tips on how to increase engagement and get people to reply to your newsletters by asking simple yes or no questions. She discusses the importance of starting conversations, placing yes or no questions strategically in different types of emails, and even provides a bonus tip on incorporating direct typing prompts in welcome sequences. Liz also addresses the significance of replies in boosting deliverability and enhancing relationships with your audience.

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