In Episode 62 of the Email Soundbooth podcast, host Liz Wilcox discusses the essential factors to consider when choosing an email service provider (ESP). With over 600 new members joining her email marketing membership recently, many have been seeking advice on ESP selection. Liz guides listeners through defining email marketing goals and needs, such as increasing engagement, building brand awareness, or boosting sales. She emphasizes the importance of features like list management, segmentation, automation, and analytics. The episode also compares and contrasts eight popular ESP options, including Kit, ActiveCampaign, Flowdesk, MailChimp, Constant Contact, MailerLite, Clavio, and Aweber. Liz advises setting a reasonable budget and not getting distracted by unnecessary bells and whistles. She recommends spending only 20 minutes researching ESPs to avoid overcomplicating the process.

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