You own your email list — but only if you actually have a copy of it. In this super short but important episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why you should download and back up your email list at least once a year. From rare (but real) cases of ESPs shutting down accounts to simple peace of mind, this quick reminder will help you protect your most valuable business asset.

Episode Highlights

• Why owning your email list means having your own backup — not just trusting your ESP.

• Real-life example: a marketer who lost temporary access to her list after her ESP closed her account.

• How to schedule a recurring calendar reminder to download your list once a year.

• Liz's personal process: exporting her list from Kit, naming the file clearly, and storing it in Google Drive.

• Why doing this once a year is enough for most business owners (though fast-growing lists might do it twice).

• The reminder that this isn't about fear — it's about being prepared and smart with your data.

Key Takeaways

• Download your list annually: Once a year is enough for most businesses to stay safe.

• Store it securely: Keep a labeled copy in Google Drive or another safe storage spot.

• You own your list: Social platforms can disappear — your subscribers are your safety net.

• It's easy and fast: The process takes less than five minutes but can save huge headaches later.

• Stay proactive: Schedule it now so you don't forget — future you will thank you.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM