Episode 67 – Q & A with Coop

Today we are staying warm by the fire and doing a long overdue Q+A session.

We have a pretty long list of emails that we get after every show and I want to make sure that I give my attention to some of these because they are really good! I won’t be addressing questions addressed on previous Q & A episodes as those have already been talked about however, be sure to check out Episode 30 for more great questions and answers:

If you need help, you can watch our free videos that will help you transform your business here.

Be sure to check out Two-Brain Business 2.0 on Audible.com!

In this Question and Answer Session:

 What are the things I wish I had updated in the original Two-Brain Business audiobook?
 Is adding an "open gym" service to your CrossFit box a mistake? When is it the right move?
 The "employee vs contractor" debate for a CrossFit box
 Why do I always say, “Ask your clients what they want" instead of "How to give your clients what they need.”
 What are my top tips for content marketing?
 Why should you pay for the mentoring program when I publish so much stuff for free?
 How do I fill CrossFit Kids classes?
 Who are my mentors and why is having a mentor important?
 Why do I want to be a landlord instead of coach?
 What should you follow the intramural open with?
 Why do I talk about profit so much? Isn’t that secondary to how many clients you have?
 Why does Help First talk about other service industry businesses?

Timeline:

0:57 – Question and answer session introduction

2:11 – What are the things I wish I had updated in the Two-Brain Business audiobook?

2:58 – Is adding an open gym service to your CrossFit box a mistake? When is it a good idea?

5:28 – The "employee vs contractor" debate for a CrossFit box

6:53 – Why do I always say “ask your clients what they want" instead of "Here’s how to give your clients what they need.”

10:33 – Why it is important to also ask your staff what THEY want in their job

11:15 – My top tips for content marketing

12:16 – The first rule for content marketing: don’t wait

13:25 – The second rule of content production: don’t repeat yourself.

13:49 – The third rule of content production: treat all of your content as fishing nets

15:53 – The number four rule of content production: repeat yourself

16:58 – The number five rule of content production: it doesn’t have to be perfect

18:09 – The number six rule of content production: be a storyteller

19:33 – The seventh rule of content marketing: keep it simple

20:02 – Why should you pay for the mentoring program when I publish so much for free?

21:56 – How do you fill CrossFit Kids classes?

24:55 – Helping parents overcome their fear of CrossFit for their kids

25:38 – Who are my mentors and how do they help?

28:30 – Two-Brain Summit and modeling's place in the mentorship process

30:20 – Why do I want to be a landlord instead of coach?

32:26 – What do you follow the intramural open with to keep that momentum going?

34:45 – Why do I talk about profit so much?

36:45 – Why does Help First talk about other service industry businesses?