It's one of the most common questions in email marketing: Should you use images in your emails — or keep things plain text? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down when, why, and how to use images without hurting your deliverability. Whether you love a pretty layout or prefer to keep things simple, this episode helps you decide what's right for your brand and your readers.

Episode Highlights

• The great debate: plain text vs. formatted emails — and why it depends on your brand.

• Why Liz keeps her own emails "stupid simple" and mostly plain text.

• When she does use images — during sales or pre-launch emails to boost engagement.

• The pros and cons of including images and GIFs in your emails.

• Why too many images can trigger spam filters (and how to avoid it).

• Liz's personal rule: no more than two images per email.

• How visual variety helps keep readers' attention when used sparingly.

• File type tips: JPEG, PNG, and GIF are fine — just avoid huge file sizes or all-image emails.

• Why consistent sending builds a good sender reputation, even if you use images occasionally.

Key Takeaways

• Start with your brand: Simple emails fit minimalist brands; visuals work for design-heavy ones.

• Use images intentionally: Add them when they enhance the story or boost engagement — not just to fill space.

• Limit image count: Two or fewer per email keeps deliverability strong.

• Avoid all-image emails: Text-first content ensures accessibility and better inbox placement.

• Consistency is key: A good sender reputation matters more than a perfect email format.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM