In episode 68, Liz Wilcox, the fresh princess of email marketing, addresses common questions about using images in emails. She discusses the importance of brand consistency, her preference for plain text emails, and strategic use of images and GIFs for boosting engagement during sales and pre-launch phases. Liz also provides best practices for image usage without affecting deliverability and shares her personal rule of limiting to two images per email. She invites listeners to join her email marketing membership for more tips and templates to enhance their email strategy.

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