Ellie Miller, LCSW-C joins me in today's episode to talk about showing up authentically in your marketing and why it matters for therapists. We dig into simple, effective ways to uncover your natural writing voice—like gathering feedback from loved ones and paying attention to how you communicate casually. Ellie also shares tips for building a brand voice cheat sheet, using AI tools like ChatGPT with intention, and steering clear of the overly academic language that can create distance with potential clients. We touch on the challenges of being real online—from video presence to self-disclosure to staying grounded in your values—and wrap up with her guidance on building deeper connection and confidence through your website and beyond. Attention Abundance Community members: Ellie is our Abundance Community trainer for September 2025. For details on the live training via Zoom, email the HelpDesk or check out the event listing in our private Abundance Community Facebook group. Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free 🎉 Want a 30-minute 1:1 with me in addition to on-demand courses, trainings, scripts, & templates? Join the Party today and get exclusive access to our monthly 1:1 email, where a limited number of members get the chance to grab a spot on my calendar. These go fast, and the Party is the only way in! Use promo code PODCAST for 75% off your first month: www.abundancepracticebuilding.com/abundanceparty 📝 Grab our free tools to grow your practice—weekly worksheets, the Tasky Checklist, and more: www.abundancepracticebuilding.com/link ▶️ Prefer video? This episode is also available to stream on our YouTube channel!