In episode 73 of the Email Sound Booth podcast, Liz Wilcox dives into the evolving conversation around using AI in email marketing, sparked by discussions in the podcast's Facebook group. Liz shares her own approach to email marketing and insights from various experts, including a Pinterest expert who uses a custom GPT for drafting emails and a copywriter who utilizes AI for research. She also discusses other innovative ways AI is being applied, such as generating graphics, completing emails, and personalizing content. Liz highlights the flexibility of AI tools in catering to different email marketing needs and encourages listeners to explore these possibilities while offering her own non-AI templates through her email marketing membership.

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Facebook discussion on AI