The Dental Amigos host Olivier Cantin, the owner and co-founder of performance marketing agency B1 Strategy, to discuss tips and tricks that dentists can use to grow their practices and attract high-value patients.

Too many dentists are stuck utilizing outdated marketing techniques and overused stock photos to advertise their practice. Together with Rob and Paul, Olivier explains how dentists can leverage innovative tools such as social media to show their personalities and attract new patients. Next, the Amigos discuss the importance of “reducing friction” for new patients by making simple changes like adding online bookings and automated appointment reminders. Finally, Olivier tells listeners his formula for how to make an effective sales pitch to wary patients.

Listeners can follow Olivier on Twitter at "oliviercantin" or message him on Facebook at facebook.com/marketingwitholiver.

Listeners who want to reach out to Paul can do so at [email protected] and those who want to reach out to Rob can do so Rob at [email protected].